Privacy & Cookie Policy

1. Information Collection and Use

We collect and use your information in the following ways:

a. Information Collected Contractually When you become our patient or agree to our terms, we collect information necessary to fulfill our obligations. This includes:

• Verifying your identity for security purposes.
• Selling products and providing services.
• Providing advice and suggestions related to our services.

b. Information Collected with Consent Through your interactions with our website, such as browsing, using contact forms, or subscribing to newsletters, you consent to us processing your personal information. This includes:

• Email communications you opt into.
• Data collected through cookies for enhancing website functionality and user experience.

c. Information Collected for Legal Compliance We may be required to process your personal information to comply with legal obligations, such as:

• Responding to legal requests from authorities.
• Complying with regulatory requirements.

d. Information Collected Through Automated Systems Our website uses automated systems like cookies to:

• Improve website functionality.
• Analyze user interaction and behavior.
• Enhance security measures.
• Personalize and optimize advertising strategies.

2. Your Rights and Control

You have several rights concerning your personal information:

• Access and Update: You can review or update your information at any time.
• Withdrawal of Consent: You can withdraw your consent for data processing at any time, which may affect the use of our services.
• Deletion of Data: You can request the deletion of your personal information from our records.

3. Detailed Cookie Policy

a. What are Cookies? Cookies are small text files stored on your device that help us improve your experience on our website.

b. Types of Cookies We Use

• Essential Cookies: Necessary for website functionality.
• Performance Cookies: Help us understand user behavior.
• Functional Cookies: Enhance your personalized browsing experience.
• Advertising Cookies: Used for marketing efforts.

c. Managing Cookies You have the ability to manage and refuse the use of cookies through your browser settings.

4. Data Security and Retention

a. Security Measures We employ robust security measures such as SSL encryption to protect your information during transmission and storage.

b. Retention of Personal Data We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, and resolve disputes.

5. Complaints and Contact Information

a. Making a Complaint If you have any complaints about our handling of personal data, please contact us directly. We take complaints seriously and will address them promptly.

b. Contact Details For any privacy-related questions or concerns, contact us at:

• Address: SW3 Dental, 295 Kings Road, SW3 5EP
• Email: info@sw3dental.com

6. Third-Party Data Sharing and GDPR Provisions

We only share your data with third parties when necessary for providing our services, with explicit consent, or for compliance with legal obligations. For residents of the EU, additional rights under the GDPR are explicitly recognized, including data portability and rights related to automated decision making.

7. Policy Updates

We may update this policy to reflect changes in our practices. The latest version of our privacy policy notice will always be accessible on our website.

8. Additional Information

For more detailed information on your rights and how to exercise them, visit www.knowyourprivacyrights.org or contact our data protection officer at info@sw3dental.com.